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Tag: new media

Less is more in digital media era

Check my slides  less is more in digital media era

 “more about the less in digital media era”.

 Enjoy those key points about less is more in digital media era

  1. We have been told in marketing if you want to get more you need to do more, you need to give more flyers to get a potential customer. In digital media this is not necessarily true to get more engagement from your customers, you need to do less.
  2. Don’t post  un-relevant posts to your brand on Facebook, don’t use cute memes if its not relevant to your brand.
  3. Create a target profile and then think where do your target market exists ? in which  social media platforms ? only post what is relevant to your brand and what is grab your target market attention.
  4. Always follow a strategy that goes with you positioning statement. (refer to my blog of positioning if you like to learn more about positioning).
  5. Create relationship with your customers. its crucial to listen to your customers and respond positively to them.
  6. Coca cola always pay attention to their marketing strategy they are brilliant in marketing in general and digital marketing as well.


Big Data and Big Decisions

Big-Data With the existence of Internet and social media there is a lot of data available for free. This data can offer information about everything such as consumers’ buying habits, their needs and concerns and even their attitude and way of thinking towards certain product.

If you have big company, small one or you are an individual entrepreneur looking forward to open your business, making use of the available data whether it’s online or offline data might be vital to the success of your business. It will help you in making better decisions. However, the question is

How to make sense of the big data?


The availability of big data could mislead sometimes and could reflect inaccurate information. Here, where companies such as environics come to play, environics is analytics company that uses multiple tools such as Geoscape® Intelligence System GIS, PRIZMc2 segmentation, ENVISION. These tools use targeting algorithms to parse the big data and then provide visualization and insights of the demographic, geographic, psychographic and other factors of the potential consumers. Even if your company is small or you are just starting, considering those data and using one or more of those tools might change your plan tactics and might provide you with different business decisions.

“Big data is good, but big data with analytics is big deal.” Jan Kestle, President, Environics Analytics.

David Spitz in Harvard Business Review blog suggests to not only use tools but to use math. To make use of big data we don’t only need software analytical tool, but also we need business expertise that can interpret the data visualized and calculated by those tools. Depending on the budget and the size of your company, consider investing in your current employees by training them and exposing them to those tools to serve your company in more efficient manner. Read the rest of this entry »